Emotional engagement is another crucial aspect of user engagement that companies must consider when developing technology products and services. Emotional engagement refers to the user’s emotional connection with a technology product or service. This dimension measures the degree of positive or negative emotions associated with the use of technology, such as satisfaction, enjoyment, frustration, or boredom.
Emotional engagement plays a vital role in user behaviour because emotions can drive users to continue using a product or service or abandon it altogether. Companies can increase emotional engagement by focusing on factors such as design, aesthetics, and personalization. By creating a visually appealing and personalised experience, companies can evoke positive emotions and foster a sense of connection with users.
Furthermore, companies should focus on building trust with their users. By creating a sense of trust through transparent communication, security features, and ethical practices, companies can increase emotional engagement and encourage users to continue using their products and services.
In conclusion, emotional engagement is a critical aspect of user engagement that companies must focus on to create engaging and successful products and services. By focusing on design, personalization, and trust, companies can create a positive emotional experience that drives user behaviour and loyalty.