CONSULTANCY SERVICES

Our framework allows us to analyse business problems and break them down into coherent parts. We identify the key challenges, verify the data, and ensure we are channelling energy and resources in the right direction. Only then do we propose a strategy and step-by-step action plan.

We know that deciding what to do is just the tip of the iceberg – the real work starts with how to turn strategy into tangible success. Through our research, practice, and extensive networks, we support organisations through the execution phase, introducing them to specialist expertise and facilitating new partnerships to speed their progress.

Finally, we evaluate each project, feeding our learning back into the organization and nurturing a culture of constant evolution and improvement.

Change Management

Change is the one true constant for technology businesses. We help organisations to change successfully, positively, and sustainably. We get to know what makes your business tick, highlighting the pinch-points, untapped potential and long-term opportunities, identifying how and where to change for maximum impact. Sometimes we uncover old practices or weaknesses that are challenging to confront but we believe successful change can only flow from a place of non-judgemental objectivity. From there we agree a step-by-step change management plan, with discreet, achievable tasks and milestones.

It is the human element of change that always determines its success or failure. We deliver the training, support and communication tools needed to engage and motivate all stakeholders throughout the change process.

“Broadtek have the insight to spot opportunities to strengthen the business that others miss. As a specialist AV connectivity and signal distribution brand, it makes a huge difference for us to work with people who understand the AV industry at all levels. Broadtek also has the commitment to apply that knowledge and get hands-on to see projects through to completion.”

Sirous Yazdanian, Managing Director – SY Electronics

Digital Transformation

It is easy to assume that technology businesses are leading the Digital Transformation charge, but you can probably identify areas in your own organisation where thinking and practices remain rooted in the analogue domain. Broadtek helps IT and AV clients to fully embrace the potential of cloud storage, AI, machine learning and related technologies to automate processes, put data to work, enhance communication and collaboration, and create exciting new digital products and services to drive future growth.

Digital Transformation consulting begins with cultural change. We understand the importance of involving your team at every step to ensure that new digital approaches are welcomed, adopted, and sustained. Our ultimate goal is the embedding of Digital Transformation in organisational culture, creating a business that continually seeks out opportunities to innovate, streamline and evolve.

Digital Transformation

It is easy to assume that technology businesses are leading the Digital Transformation charge, but you can probably identify areas in your own organisation where thinking and practices remain rooted in the analogue domain. Broadtek helps IT and AV clients to fully embrace the potential of cloud storage, AI, machine learning and related technologies to automate processes, put data to work, enhance communication and collaboration, and create exciting new digital products and services to drive future growth.

Digital Transformation begins with cultural change. We understand the importance of involving your team at every step to ensure that new digital approaches are welcomed, adopted, and sustained. Our ultimate goal is the embedding of Digital Transformation in organisational culture, creating a business that continually seeks out opportunities to innovate, streamline and evolve.

B2B Connections

No one business has all the answers – especially in the twin worlds of IT and AV where each product or service slots into a wider solution. Broadtek has the contacts and industry insight to identify and forge strategic connections and mutually beneficial relationships between organisations. We have experience of catalysing knowledge exchange, OEM manufacturing partnerships, joint R&D projects, and shared access to new vertical markets.

“What sets Broadtek apart is their earned experience and a mix of channel, product and sector knowledge. They bring the soft skills and organizational ability to deliver complex projects, acting as the glue binding multiple AV vendors together. Broadtek also manages expectations, solves problems when they arise, and they know when it’s time to change direction.”

Richard Jonker, VP Business Development AV over IP – EMEA & APAC, Netgear

Product Strategy

Leading IT and AV brands seek Broadtek’s advice on emerging technologies, trends and gaps in the market, allowing our partners to target R&D investment for maximum impact.

Our industry networks provide invaluable feedback on features, form factor and price points, ensuring a strong fit with customer needs and keeping clients one step ahead of their competitors.

Go To Market Strategy

Having a great product is not a guarantee of business success. We support our technology clients with the full product lifecycle, spanning distribution development, marketing, sales, pricing, and aftersales support. Broadtek studies the target market, creates customer profiles and maps out the competitive landscape. We understand customer behaviours and learn how to reach and excite the audience. Our own marketing team can do the heavy lifting, or we can collaborate with in-house creatives to deliver effective marketing campaigns and collateral. Where distribution channels are already in place we can deliver sales and marketing toolkits to energise channel partners. For brands looking to access new markets, we advise on the best channels for each vertical or region.

Product Strategy

Leading IT and AV brands seek Broadtek’s advice on emerging technologies, trends and gaps in the market, allowing our partners to target R&D investment for maximum impact. Our industry networks provide invaluable feedback on features, form factor and price points, ensuring a strong fit with customer needs and keeping clients one step ahead of their competitors.