Demand generation refers to marketing strategies and tactics used to create and nurture interest in a product or service with the goal of generating new sales leads and ultimately driving revenue growth.
The goal of demand generation is to generate a steady stream of qualified leads for the sales team to follow up on, ultimately leading to new business.
Demand generation activities may include a combination of inbound and outbound marketing tactics, such as content marketing, email marketing, social media marketing, search engine optimisation (SEO), and targeted advertising.
The purpose of these activities is to educate potential customers about a company’s products or services, establish thought leadership in the industry, and build brand awareness.
By consistently generating demand for its products or services, a company can ensure a steady flow of new business and maintain its growth trajectory.
There are a few key things to keep in mind when it comes to demand generation:
- Define your target audience
- Create compelling content
- Use multiple channels to reach your audience
- Measure your results
By following these simple steps, you can generate demand for your product or service and take your business to the next level!